The Royal British Legion Essay Example | Topics and Well Written Essays - 2500 words

The over-embellished British horde - Essay ExampleIt was this royal charter which gives the many the prefix Royal in its title. Till date, the Legion is principally a campaigning organization which throw outs the wellbeing and welfare of presently serving and retired members of the British Armed Forces. The first campaign of the Royal British Legion pertained to the campaigning for War Disablement Pension cases for war veterans. At present, campaigns of Royal British Legion which are ongoing include advocating for increased research into mental conditions ofGulf War syndromeand for enhanced compensation for the victims of the war. Other campaigns by the organization include upgrading of War Pensions the expansion of endowment mortgage payment for British military personnel that are serving outside the artless. The key objective of the organization is better provision for support of British military personnel that are approach difficulties in resettling back into civilian life. One of the most successful campaigns of the organization is the one in which the Legion organized a fund-raising drive weeks before recall Sunday. During the course of this campaign supporters of the war veterans were required to wear artificialred poppies on clothing. It was announced that the proceeds from the sales of the artificial poppy flowers will be donated to charity. Appeals for unselfishness The organization can use a number of appeals for raising charity. Two forms of marketing objectives can be relevant to this organization. The first one relates to recruitment of volunteers, the routine one relates to collection of charity for the objectives of the organization. To increase inflows of charity funds to the organization, the Royal British Legion can organize a festival to commemorate honour war veterans. It is proposed that most parts of this festival should be composed of formal. The event can retort revenue for the organization through sale of the attendance ticke ts or sale of items related to celebrated wars. These wars can depict civilian life during wartime or based on similar themes. Such an event is likely to generate high attention of the prospective target market because it will enable viewers belonging generations that were born after these historic wars for instance, the World War II to benefit from the affirmative engagements of those people who want to relive glorified history of the nation. Another appeal for charity which can be used by The Royal British Legion is the support for foreign troops of United Kingdom who are engaged in military combat. The organization can launch an remark campaign which can call on the citizens of United Kingdom both within country and abroad to honor themilitary men protecting countrys interest in foreign lands like Afghanistan (Beamish and Ashford, 2009). The objective of the campaign would be gather public support for the issues recognized by the Legion and to promote interests of military men abroad. The same campaign can be used to pull in support of the federal government, as well, for the troops and to influence government to create laws which are beneficial for the interest of these men. One aspect of this campaign can be seeking priority treatment for military men in hospitals quite a than having them to wait for treatment in national institutions. Online Assistance of Military Men can be a campaign which can