Marketing Plan Phase III

Panera mark would like to announce a tonic cyber-cafe available at all locations. This product has been upgraded to assist the growing need for a full service profits accessibility location. A political platform consisting of four-phases has been developed to market the new product. Currently most locations tender bountiful wireless network access to their customer base. Panera has the biggest free wireless net profit in the USA.During the peak hours of business the customers will collect a find out amount of time to use the Internet the time limit is 30-60 legal proceeding (Absolute Astronomy, 2011). However with the upgrade the locations will not have to limit the figure of speech of computers or a time limit. Phase iodine Upgrade the Internet accessibility at all Panera Bread locations Development of product One in three households has never used a computer. 18% of American households do not own a computer or have Internet access (Absolute Astronomy, 2011). SWOTT An analysis of the cyber-cafe will find the strengths, weaknesses, opportunities, threats, and trends in the market. mart Research Panera Bread will distribute a survey to the companys customer base that will lead to a die understanding of the consumers needs for Internet accessibility. Phase Two merchandising to Consumers Target Market Consumers between the age of 18-50 Consumers Consumers want to access the Internet for various reasons such as keeping in touch with family, friends, accessing seek data, and more. Competitors Knowing the possible competitors and what they will offer. Phase Three Expectations of the New Cyber-cafe Attributes A larger server and reasonably priced cycle Expected product life-time cycle for the cyber-cafe will be approximately 10 years. The reaction evaluate from competitors will cause a high incentive to duplicate Paneras new era of cyber-cafes. Strategy and Price The basic strategy is to provide a need to the consumers of Panera Brea d.The services cost will be in a price range that everyone can afford. Phase Four presentation the cyber-cafe * The new improved sever to handle the increase in mass * The product will be put into 10 different locations for test the new service. With the company following the four-phase plan, the management has high expectations for the cyber-cafes success. Panera Bread does not expect the service to start declining for at least six-spot years.