Marketing in a Global Economy Essay -- GCSE Business Marketing BTEC Co

Marketing in a Global Economy Vision. Theres a word that hearkens back to the early(a) 80s, at least in current management thinking. Yet in spite of its presence in the leadership vocabulary for more than two decades, umteen companies are today struggling to draft the right vision for a hyperactive, world-wide vexation environment. This paper is intended to offer an overview of some of the aspects of conducting business globally and aims to identify ways in which businesses can tap the gains of this process, magical spell remaining realistic about its potential and its risks. Specific topics will take on 1) technology challenges 2) gaining a foothold in wise markets and 3) conducting business with varied cultures. Finally, real world business examples will be used to billow the discussion. Technology Challenges No other technological advancement has enhanced global business in the last 10 years kindred the lucre. The Internet has made accessible foreign marketpl aces that for years were expensive and difficult to access. If an governance builds the right site, you can easily attract visitors from around the world. Obviously, however, this site cant be written predominantly in English and marketed with an American spin. If a alliance from the United States wants to be seen by all, their operations have to reach supranational consumers. Currently, 63 percent of Fortune 100 Web sites are stuck in the past, i.e., they are only written in English, according to Forrester Research (Internet World, 2001). exit global does not merely mean translating English sites into foreign languages. prototypic and foremost, organizations must think globally and tackle their challenges head-on. Companies are faced with obstacles like ... ...he domestic arena. By following the lead of other successful companies and avoiding the stumbling blocks mentioned in this discussion, organizations can take advantage of prospective untapped worldwide business. References Baran, S. (2001, April 01). A small, small world. Internet World. Bhatia, R. (2001, May/June). Economy lodging demands spur new markets around the globe. Franchising World. Vol. 33, Issue 4. Demers, J. (Jul/Aug 2001). Exploring new markets. CMA Management, , Vol. 75 Issue 5. Des Moines line of business Record. (2001, February 5). Its a small world. Parker, B. (1996). Evolution and Revolution from International tune to Globalization. Handbook of Organization Studies, Sage London. Yip, G. (1995). Total Global Strategy Managing For cosmopolitan Competitive Advantage, New Jersey Prentice-Hall.