Hotels - Russia - July 2008 Chain Penetration and Development The Russian hotel industry has chthonicg one and precisely when(a) a outstanding transformation over the past 20 years, since the fall(a) of the branding iron Curtain, which put an end to 80 years of stagnation under the Soviet regime. The first two properties to be managed by foreignisticist set up were the Penta Renaissance and the Radisson Slavjanskaya, which twain opened in capital of the Russian Fed whiletion in 1991 and marked the dawn of a new era for Russian hotels. Russia ceased to be a no-go z one for the international hotel brands and Sheraton and Marriott followed with openings. Since then, the Russian hotel industry has bounced back quickly and international gyves ar now clamouring to enter the major urban markets, starting with capital of the Russian Federation and St Petersburg, but as well including up-and-coming leisure destinations such as Sochi and the Black ocean coast. New Russian ch ains have also been make and argon more and more a force to be reckoned with. Currently less than one tenth of Russias 5,000-odd hotels and resorts are managed by professional operators, concord to Aleksandr Gusakov, the owner and CEO of Heliopark Group, a Russian hotel schooling and commission company. There are only around 30 internationally branded hotels in the livelong country, with only five out of doors of the two major cities, capital of the Russian Federation and St Petersburg, according to Michael O lapin of the consulting concourse Horwath. ACCOR In general, Russia, along with the other three BRIC countries (Brazil, India and China) is cosmos specifically targeted in the groups future development plans. However, expansion in Russia has been loath to get underway compared to developments in the other three countries. At the present time, Accor Europes leading hotel group has only three properties in Russia, whirl a total of 830 rooms, all managed u nder the chains midscale standardised brand,! Novotel. Two of the hotels are located in the Moscow region one in the city centre and one at Sheremetyevo, one of...If you pauperization to get a broad essay, order it on our website: OrderCustomPaper.com
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