The Diamond Model which has been penned down by Michael Porter Essay

The Diamond Model which has been penned down by Michael Porter - Essay Example This advantage is gained by the nation by increasing demand for that commodity by other nations. Either the nation with the competitive advantage has gained this edge because of the cheap labor available in their region, or it is due to the amazingly high quality of resources that are available within their region. The reason can be any - but once the competitive advantage has been gained, it goes a long way in helping the nation to rule the international market for that commodity and it even gives the nation the power to dictate prices at times, especially if there is scarcity of that commodity or the raw materials needed to make that commodity in other parts of the world, or if the commodity is a staple good or a fast moving consumer good. Thus, competition, in today's age, is not limited to domestic competitors. Rather, the competitors are now present worldwide for a single industry. Thus, Porter's model becomes the most comprehensive model available for this purpose only - to help nations make policies which will help them out beat their international competitors. 1. Firm strategy, structure and rivalry: Strategy is the way through which the nation aims to achieve its goals. If the nation aims to achieve strategic competitive advantage in four industries: wool, cotton, wheat and rice, then it need to work accordingly. Moreover, it also has to structure the domestic industry in a manner which instills competitiveness within the domestic players only, so that the overall industry can reach a higher level. Rivalry is the competition that is ignited within the local competitors, so that they work independently and also in groups to achieve the nation's policy of achieving global competitiveness in the international arena. 2. Demand conditions: A nation's policy on competitiveness around the globe will depend on the demand that exists for its products. The nation's industry can never stand out in a global sphere if the local demand does not match the international demand. If, for instance, the cotton produced in the local areas is of low quality and the local consumers are satisfied with that, then there is no scope for this industry to flourish internationally. This is because if the local demand is not demanding enough out of the industries, then they would never improve their level of quality, service or the elements that make a product from good to better to best. Thus, the more demanding the customers in an economy, the greater the pressure facing firms to constantly improve their competitiveness via different radical innovative product offerings etc. 3. Related and supporting industries: If an industry has to gain competitive advantage internationally, then it should also engage the support of the related and supporting industries. For instance, while making national policy, the related and supporting industries for the government would be the media industry, because of the amount of

Fairy Tale :: essays research papers

June Essay Fairy Tale There are so many different fairly tales to pick from, so I decided to make up my own version of ABobby and Steven Up The Bean Stock@. Once upon a time there was a 15 year old boy name Bobby who was extremely bored. Bobby was out building his motocross track and a bean fell from the sky right in front of him. He didn=t think anything of it, so he just kept building his jump, and he buried it over the jump. Bobby was getting thirsty so he went in the house to get a drink of gatorade. When he came back out to the jump he saw a weed sprouting out of the jump. But as usual he thought nothing of it and kept building. When he was done, he watered the whole track, and then got ready to ride. When he got geared up and ready to go he started going towards the hill and noticed a huge bean stock shooting out of his jump. He went into shock, he=d never seen such a thing. Since Bobby is a very curious person he hopped off his bike and called his friend Steven to tell him. But of course he didn=t believe Bobby. Steven came over anyway expecting to ride, but when he got there he was in for a surprise. After they both calmed down they got exited. Both of them loved to go on journeys, so they started climbing, and after 2 hours of climbing they reached the top. When they got there they took some time to look around. After that they found a huge castle, to big to imagine. So as usual they snooped around and went inside. There was a room full of gold, so they each carried small hunks out as fast as they could. Half way to the bean stock the clouds started to shake viciously. They both looked far into the clouds (good thing Bobby had his contacts on) and saw a huge ugly man running toward them. Bobby and Steven ran as fast as there feet could carry them. When they got to the bean stock, they threw the gold down then both started climbing down very fast, almo st sliding down. They cut there time down to 30 minutes instead of two hours.

Athlete’s Warehouse Essay

Executive Summary Colin’s unemployment status has caused him to consider opening up his own business. His dilemma is deciding where to locate his business; either at Great Eastern Building downtown or Exploits Valley in the mall. Due to him being unemployed, Colin needs to begin earning an income to live. To do so he needs to improve his projected sales so that his net income would be sufficient to live on and to be able to pay back Ed’s investment in the business. The most feasible solution to Colin’s situation is opening up the business downtown at the Great Eastern Building. This location produces a higher net income and a lower break even point than the mall. Although the net income starts out quite low, once the business is established as a quality store with good merchandise and excellent customer service, customers loyal to them will return to their store when they have a need or want that they can fill. Before the business is up and running, Colin must determine how he will integrate the four aspects of the marketing mix to satisfy his target market. He will need to decide how he will promote his store to the local citizens in the best way possible, while giving them what they want and need on good quality products at affordable, competitive prices. Statement of Problem Given that Colin is in an unfortunate situation, his primary concern now is deciding whether or not to open up a business. His immediate issue resulting from this dilemma is that he must decide where to locate his business. It is this particular dilemma that Colin needs to confront the issue of improving projected sales for the possibility of incurring a profit. In addition to currently being out of work, Colin is looking to change his unemployed status. Colin must first consider his target market and then take into account the marketing mix when deciding where to locate and how he can make the business profitable. This is a two-step process that is the main focus  of any marketing manager’s job. Analysis of Situation Due to Colin’s unfortunate state of affairs and the situation of his last business, he must immediately find work to earn an income. Before deciding whether or not he should open up a business, he needs to clearly define the market which the company would be gearing towards. Then he needs to manage the marketing process using product, price, place, and promotion. This is also known as the four Ps of the marketing mix. His business plan must be feasible and reasonable to be able to make his business successful. Many factors must be taken into consideration before deciding where to locate. To do so, he must consider the rent, the size of the store, competition in the area, pedestrian traffic and other things of a similar nature. Colin should construct a projected income statement and break even analysis to compare the two locations to find out which site is more profitable. Furthermore, to avoid his previous cash flow problem he needs to make sure his inventory turnover is not too high and that he does not tie up all his capital in his assets. Either way would tie up his cash and he will not be able to pay his expenses again causing him to declare bankruptcy. This business has a better chance of succeeding than the last one because this time around Colin will be able to devote all his time to the business instead of letting Ed take care of it for the most part. Action Plan For Colin to start working, he must open up a business at the Great Eastern Building. Opening up a business in this location will not only provide Colin with work but it can also help him earn an income. This location not only provides the store with a lower rent than Exploits Valley; it also allows Colin to set his own store hours. This gives him the flexibility to work when he wants and needs to. Since Colin does not like working for others, this situation is ideal for him. To make his business successful, Colin must consider an integration of price, promotion, place, and product. He must also try and distance themselves from their competition. To do so the brothers must maintain the quality of their  merchandise and customer service, reasonable prices, and improve their promotion strategies. For one thing, the price of his products must be within a reasonable range of his competition: Sports Experts. Too low and consumers may think he is offering low quality merchandise; too high and most people will not consider purchasing from his store. Also, Colin must preserve the excellent service he is known for. Prospective customers will go to his store even though pedestrian traffic is not as high as Exploits Valley’s due to his expertise in sports clothing and equipment. He must also uphold merchandise quality because even though he continues to provide advice to consumers, if his products are too shabby, most would not consider returning to his sto re. Attracting his target market will comprise of one thing in marketing: providing them with what they want and need . To help promote his store to his target market, Colin must not rely on word-of-mouth advertising even if the location of the store is in a small town. He must attract a potential customer’s eye to enter his store. Distribution of flyers or even through the local radio station will suffice because the store is not located next to the highway. Although the projected sales are lower than the other location, the projected net income is higher (see Exhibit B). These figures are conservative due to the GAAP conservatism principle . Furthermore, for Colin to break even at Great Eastern he can sell less than he would have had to at Exploits Valley (see Exhibit C). Therefore, it will be easier to make a profit at Great Eastern than at Exploits Valley. Contingency The business may not generate the amount of sales projected, thus not being able to incur a profit. Furthermore, pedestrian traffic may also not be up to par which could possibly lower the number of prospective customers. This would lead to lower sales than expected. Similarly, Colin’s expenses may be more than predicted. There could be some unforeseen problems that need to be fixed. For example, his employee turnover could be higher than expected if  the staff he trains is not satisfied working there, they will leave and find employment elsewhere. Not only will they take his expertise with them, but Colin will have to train new employees. Consequently, more money will be needed which will add to his expenses, therefore lowering his net income. Some of these problems combined could lead to another closure. Should Colin’s new business fail after the first year, he should declare bankruptcy and start looking for employment elsewhere.

Love - 1102 Words

â€Å"Love for another often hides a greater love for oneself† By a close comparison of your two texts, discuss the representation of sex and seduction. In both Milton’s ‘Paradise Lost’ and Ford’s ‘Tis Pity She’s a Whore’ sex is represented as a catalyst for sin. The love which is promised by many of the central characters in the poem and the play often has a falsehood and is used as a facade for the character’s true egotistic needs within. One can see a falsehood in Giovanni’s admitted love for Annabella which conceals a simply lustful desire for his sister. When demonstrating his love for Annabella, Giovanni focuses solely on her aesthetics, a love that T.S Elliot believed to be merely a â€Å"carnal infatuation†. This can be seen in his†¦show more content†¦During the time in which Ford was writing his play, women were expected to obey their father in the choice of a husband. A similar falsehood can be seen in Florio’s supposed love for Annabella. He uses a generous display of his care for his daughter as a sign of his own status and lucrative power, â€Å"My care is how to match her to her liking†, telling Donado that â€Å"I would not have her marry wealth, but love†. However, this is simply an exhibition of any genuine interest in his daughter’s self-government. Annabelle’s happiness becomes one more possession he can show off and Florio disguises a devotion to the instruction of his daughter’s desire with apparent good intentions and paternal thoughtfulness. Florio however secretly imposes his own choice of husband on his daughter with the promise of his daughter’s hand to Soranzo. This falsehood of intention can be compared to Milton’s Satan’s suggested compassion for Eve. He â€Å"with show of zeal and love to man†¦ new part puts on† and displays his false ‘love’ for mankind, thus concealing his real intents of temptation. By looking â€Å"as passion moved† and â€Å"disturbed† Satan leads Eve to her eventual fall. 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