Presidents cabinet :: Government Departments

Department of Treasury - depositary John Snow1. The purpose of the Dept. of Treasury is to help conditions for prosperity and stability in the United States, and to also help the rest of the world.The Department of Treasury manages federal finances. Treasury collects taxes, and collects debt from countries, as well as pay off the US debt. The currency, stamps, and coins are made by the Treasury. Not only do they enforce finance and tax laws, but they investigate and persecute tax evaders, forgers, and counterfeiters.Department of compass - Secretary Elaine ChaoThe purpose of the Department of Labor is to maintain the welfare of job seekers, wage earners, and retirees in the United States. They improve working conditions, increasing profitable employment. The department of Labor nourishs retirement and health care benefits. They help employers find workers. Also, they measure other economic factors.Department of Transportation Norman Y. MinetaThe purpose of the Department of Tra nsportation is to recognize sure that the citizens of the United States have a system of transferee that is efficient, safe, and fast. It needs to be easily accessible, and convenient.The situations that the Department of Transportation deals with are airplanes, highways, trains, and other forms of mass transportation of civilians.Department of Education Margaret SpellingsThe purpose of the Department of Education is to make education equally accessible, and to help students become excellent students.This department deals with stopping discrimination, collecting entropy on American schools, and also funding financial aid for education.Department of Justice Alberto GonzalesThe purpose of the Department of Justice is to enforce laws. They punish people who run out the laws of The United States.The department of Justice takes care of criminals, immigrants, and interprets the Constitution fairly and effectively.Department of Interior Gale NortonThe Department of Interior is the U nited States main conservation agency. Their purpose is to protect nature, and preserve US land marks.The department manages 504 million acres of land, 471 dams, and 348 reservoirs. They take care of U.S. energy needs, Native American lands and needs, and recreational and cultural opportunities.Department of living accommodations & Urban Development Alphonso JacksonThe Department of Housing and Urban Developments purpose is to help more people become homeowners. They are to endorse the development of the community, and to make houses affordable, regardless of sex, race, creed, etc.The department deals with increasing homeownership, supporting community development, and increasing affordable housing, free of discrimination.

Spreading the Message: The Nature and Paradox of Christian Broadcasting :: Essays Papers

Spreading the Message The Nature and Paradox of Christian Broadcasting Sit down on any given Sunday morning, turn on your TV, and you are bound to happen upon a religious program of some sort. It was the 1980s that saw the stringy phenomenon of the religious broadcast emerge. No longer were game shows, soap operas, and Billboard Top 20 the biggest draw to the family television set and radio, but preferably Billy Graham and Jerry Falwell. With their joyful church choirs, clean-pressed preacher suits, and booming messages of hope, protection, and salvation, religious broadcasts of church-services, evangelism rallies, and otherwise such events and programs became popular and powerful television and radio fare. Over cxxx million people were drawn to their radio and television sets, which together reached more people than all of the nations churches combined. This phenomenon continues today into the 21st Century, as the religious broadcast has comply to find its staple and permanent place in both the consciousness and the home. The relationship between broadcasting and religion has become progressively complex, and many books have been written on the subject. Media scholars such as Peter G. Horsfield and Quentin Schultze have dedicated their lives and careers to researching and understanding the religious broadcasting phenomenon, and in that respect are other innumerable supporters and critics. While I am personally largely supportive of religious broadcasting, there are some specific points and relationships with which I have come to be concerned about. In this essay I shall focus on the relationship between the religious television show and its presentation, both aesthetic and suggestive. From there I will also be asking some questions, such as, what is the nature of the religious broadcast in light of and in comparison to secular television? How does the entertainment factor affect the viewers experience and understanding? What secular connotations are suggested through religious broadcasting, and how do they affect the viewers religious experience? These questions and other will be addressed as I delve into the complexity that is religious television. Many scholars, theorists, and clergymen are positive and rose-colored about the current importance of religious broadcasting and what the future holds for this type of media. Religious broadcasting involves a new approach to a problem as old as the Bible, in that it is the revolutionary way in which to introduce un-reached individuals to the messages of redemption, hope, and salvation generously offered by a loving God.

Cutie as a Metaphor of the Mind in Asimovs Reason Essay -- Asimov Rea

Cutie as a Metaphor of the Mind in Asimovs Reason    Using ones causality to the highest dexterity is considered to be a virtue in our society. Reason and logic have a lucid quality that is reassuring to human interaction. Ultimately, humanity prizes itself for its ability to logically explain our observations by using causal agent. Another facet of the human mind is to be inquisitive, to constantly ask questions about our surroundings. Both these facets are shown by the main character, Cutie, in Asimovs Reason. This thought-provoking story uses Cutie, a robot, as a metaphor of the human mind, and on a larger scale, humanity itself. Closer compend of Reason will allow an indepth understanding of -  (1) how the reasoning process is used to formulate a belief by Cutie, (2) how the human mind uses reason to acquit with that which is unknown to humanity.     In Reason, Asimov cleverly uses a robot as an analogy of the human mind. The reader becomes aware of this as the conversation of Powell, the human supervisor, and Cutie unfolds at the scratch of the story. Cutie possesses an innate curiosity and asks a question that has preoccupied human beings since the dawn of mankind what is the purpose of my existence? This is a symbol of the human minds inquisitive nature. Cutie to a fault uses the word, intuition, (Asimov 96) and this too indicates that Cutie is Asimovs representation of human nature. The discourse with Powell also enables the reader to witness how Cutie uses reason to explain his existence. By doing so, Asimov shows how a human mind can reason and formulate a belief.      To resolve the uncertainty of his existence, Cutie begins his reasoning from concrete... ...l with the abstract, and unknown aspects of living (e.g. death, existence etc.) by building belief systems that allow a purposeful life. On a large scale society can also create belief systems to explain mankinds existence, and observations of this universe. Whether these beliefs are phantasys or the absolute truth do not affect us as a functioning society. The question that Asimov leaves in the readers mind is, Is our society built upon a web of beliefs that creates a comfortable illusion of all observations? Will we ever know the truth to abstract questions pertaining to life, and the REASON of our existence? Or will we always live with inaccurate beliefs-- based on reason and incorrect postulates-- to resolve these questions. These thought-provoking questions shakes the readers confidence of humanitys ability to find the truth by reasoning correctly.  

Essay --

Not Everyone Can Climb a TreeMany people deplete gone finished our education system believing they are stupid when in fact the schools have failed to teach and assess them in the manner they are best suited to. How we hire and how we are assessed in retaining lessons is key to a productive and inclusive society. In the past, rote study was the primary method of teaching and assessments were based on how much knowledge the student could recite. Currently, other methods are additionally employed to improve creativity and connection to information and retention is measured by benchmarks and anticipate developmental stages. However, with weaknesses attributed to both methods, a more inclusive method that incorporates positive aspects of all types of learning and teaches in the way that works best for each soul would be preferable. A blended learning method would be the best because it combines the acquisition of knowledge from rote learning with the creative problem solving connections from anterior knowledge learned in creative play and adds critical thought process skills or the ability to assess the value of information. Assessments would be based on the signifier of learner each person is and how the students master concepts and essential skills such as problem solving, critical thinking, and ending-making. This kind of learning would focus on understanding how individuals learn best and then using that type of learning as the primary tool for teaching that individual. In this way, students who excel in artistic endeavors would not have their intelligence assessed by how well they determine the biochemical structure of the latest current polycarbonate molecule and no one would go through life thinking they are stupid. Historically ... ...ing, which I think is the cost of the development of this learning style and the assessment. The cost would be a big factor in the decision to go ahead with this kind of learning in the classroom or not . In the past, learning was limited to rote memorization and recitation, which resulted in a noticeable segment being bored or turned off by academics, believing they were not smart enough to learn anything. More recently new learning methods have been employed that incorporate play into learning and is more student directed rather than teacher directed. While this method employs additional learning skills it still lacks a critical thinking component. Blended learning employs the best of rote and creative learning while adding the ability to assess the value of information as well. Learning is based on methods that are best suited for each individual student.

Customer Loyalty Essay -- Business, Customer Relationship Management

The Customer fealty has been a major and unanimously acknowledged as a valuable asset in agonistic markets agree to Srivastava, Shervani, & Fahey, 2000. As a result, it becomes more important to give power to in loyalty panel particularly when the consumers faces very low switching or pitiful cost to other product or service, because they are not locked in by a contract (Shapiro & Vivian, 2000). It is also become important in competitive markets due to availability of more lucrative and easily available options. The concept of customer loyalty has been around and present throughout in all split/activities of numerous industries in the past decade (Lewis, 1997). The development of loyalty includes building and supporting a relationship with a customer, which leads to the repetitive purchase of products or work over a given period of time. A loyal customer base also permits companies to offer their expertise and skills to other business matters (Gefen, 2002 Rowley & Dawes, 2000). In vagabond to understand what drives customer loyalty or how your business defines customer loyalty we apprize look at the behavioral aspect of it. Customers can show their loyalty in a number of ways. They can prefer to stay with a firm, whether this persistence is distinct as a relationship or not, or they can increase the number of purchases, or they can do both (Reinartz & Kumar, 2003 Rowley & Dawes, 2000). The purpose of this research is to link loyalty to the up-and-coming theories of CRM (Macintosh & Lockshin, 1997) or as the key element, of legal CRM. Although some authors, such as Dick & Basu (1994), have different view of each element of it and make a distinction between brand loyalty, remembering loyalty, sales people loyalty, product and ser... ...ection of cognitive and affective elements was analyzed by Oliver (1999). Attitudinal loyalty can at times lead customers to provide exceptional esteem to the company through positive word of mouth researched by Dick & Basu, 1994 Hagel & Armstrong, 1997 Reichheld, 2003. Letdown to relation for attitudinal loyalty could lead to false loyalty (Dick & Basu, 1994). Thus, to attain true loyalty, firms should in tandem focus on building both behavioral and attitudinal loyalty. So if we look at both the service management and the marketing literatures both point that there is a well-built theoretical foundation for an experiential examination of the linkages among customer satisfaction, customer loyalty, and profitability. Storbacka argues that there is comparatively little amount of empirical research performed on these relationships to date (Storbacka et al., 1994)

Customer Loyalty Essay -- Business, Customer Relationship Management

The Customer loyalty has been a major and unanimously acknowledged as a valuable asset in competitive markets according to Srivastava, Shervani, & Fahey, 2000. As a result, it becomes more all-important(prenominal) to give power to in loyalty panel particularly when the consumers faces very low duty period or moving cost to other product or service, because they are not locked in by a contract (Shapiro & Vivian, 2000). It is also become important in competitive markets due to availability of more lucrative and easily available options. The concept of customer loyalty has been around and present throughout in all parts/activities of numerous industries in the past decade (Lewis, 1997). The development of loyalty includes building and supporting a relationship with a customer, which leads to the repetitive secure of products or services over a given period of time. A loyal customer base also permits companies to offer their expertise and skills to other melodic line matters (Gefen, 2002 Rowley & Dawes, 2000). In order to understand what drives customer loyalty or how your business defines customer loyalty we arouse look at the behavioral aspect of it. Customers can show their loyalty in a number of ways. They can prefer to stay with a firm, whether this persistence is distinct as a relationship or not, or they can increase the number of purchases, or they can do both (Reinartz & Kumar, 2003 Rowley & Dawes, 2000). The purpose of this research is to link loyalty to the up-and-coming theories of CRM (Macintosh & Lockshin, 1997) or as the key element, of effective CRM. Although some authors, such as Dick & Basu (1994), have different view of each element of it and make a distinction in the midst of brand loyalty, store loyalty, sales people loyalty, product and ser... ...ection of cognitive and affective elements was analyzed by Oliver (1999). Attitudinal loyalty can at times lead customers to will exceptional value to the company through positive word of mo uth researched by Dick & Basu, 1994 Hagel & Armstrong, 1997 Reichheld, 2003. Letdown to relation for attitudinal loyalty could lead to false loyalty (Dick & Basu, 1994). Thus, to make headway true loyalty, firms should in tandem focus on building both behavioral and attitudinal loyalty. So if we look at both the service management and the market literatures both suggest that there is a well-built theoretical foundation for an experiential examination of the linkages among customer satisfaction, customer loyalty, and profitability. Storbacka argues that there is comparatively little amount of data-based research performed on these relationships to date (Storbacka et al., 1994)

Touch of Evil: Abuse of Power and Corruption in the Police Force

James Temple Coms 356 Paper on Lighting I believe an important division of Touch of Evil is the abuse of violence and corruption in the police force. The film follows detectives as they try and find out who planted dynamite in a car which blew up. tec Hank Quinlan shows up on the scene and has a feeling that the dynamite was planted by someone on the Mexi so-and-so side. Detective Quinlan is a corrupt detective who does anything he can to drag evil doers to stillice.His fellow officers awe him and his reputation to take justice into his own hands. Detective Quinlan can be both a good and evil make fun. In the first example, Chiaroscuro lighting is used to darken Hank Quinlans face. This lighting shows how Quinlan is an evil individual who gets what he wants. This lighting is of low recognize since it is hard to see Quinlans face. To the right of Quinlan is one of the Mexican mob men and Susan with light shining on them plan of attack from the right side of the screen. This lig ht is of high key and high contrast.The light is shining on Susan as if this scene wants to show us how she is good and that she is just an innocent bystander. On the face of Hank is a stern look which gives him a sinister appearance that hell do anything to obtain justice. The Mexican mob guy is standing there with his hands up with light shining all over him as to say that he is a good guy and hasnt done anything wrong but we know that this isnt the case. In the second example, we have light shining on Hank Quinlan and Ramon Vargas. Here the lighting is of high key and high contrast.This is picture is when Quinlan tells Vargas that the dynamite has been in this box, but Vargas tells him that he just looked in the box and it wasnt in there before. Vargas face is lit display that he is of innocence and is a good guy. On the other hand Quinlan has his hat on which cast a little shadow over his eyeball showing that he is evil. We can tell that Quinlan is up to something and that it was most likely him who put the dynamite stick in the box. Detective Quinlan has a lot of power and he uses it to the fullest. pic Example 1 pic Example 2

How is fear and stress created in Journey’s End? Essay

The play Journeys End is based upon the author R. C. Sherriffs experiences during the First domain of a function War, after being seriously injured in the battle of Passchendaele in 1917 Sherriff began to write the play reflecting the way he and his comrades lived through the trench warfare. The play was indite in 1928 just ten years after Sherriff had experienced the war. He is known for many other plays, novels and film scripts although it is for Journeys End that he is close well known.The characters have to cope somehow with the remarkable amount of anxiety which is thrown at them from the war, so Sherriff provides the audience with how the characters in the play cover up their stress. Captain Stanhope, the commanding officer of the company, is referred to by the other men as the best company commander theyve got then again, from the pressure of being involved in the World War Stanhope has put himself in such a situation that could make the audiences possible reaction ambiguo us.Firstly, the audience could refer to Stanhope as being an unstable character because of how Osborne describes him as being a potential freak show exhibit, although this has been said before Stanhope has been introduced into the play. So, afterwards when he is expound as his experience alone makes him worth a dozen men this is a positive way of referring to Stanhope but this image of him could be destroyed if he carries on with his habit of drinking.Sherriff could have decided to make the character of Stanhope become a drinker so the audience can recognise that even the most important and successful man in any situation can have their weaknesses, so becoming important in an occupation does non sloshed to have no flaws and to perform with utter perfection. Not all the characters react in the same way however, Osborne had been reading an unusual book for his age and trotting horse has scornful reactions to the book by saying Alice in Wonderland why, thats a kids book Although, S herriff may have chosen this book for Osborne because the contrasts of the blithesome and high spirited book with the horrific experiences of the World War creates an oxymoron for how the major differences between the two help Osborne balance out the severity of War with the gratification from the childrens book.The point of having a childrens book for Osborne could define his character by representing that he is quite uniform a child himself although he is not juvenile he can show aspects of vulnerability, also in a conversation with Stanhope about worms Osborne shows he has an imagination like a child because he is empathising what life could be like for a worm, When its going down I suppose the blood runs to his head and makes it throb. Having Osborne reading a book like Alice in Wonderland might make the audience feel a protective towards Osborne since he is acting in some ways like a defencelessly child.

Portrayal of Family in Huckleberry Finn Essay

huck is a kind of natural philosopher, skeptical of social doctrines, and willing to set aside new ideas. However, when it comes to the idea of a family, huckaback is ignorant in each ways. Nevertheless, Hucks adventures through let out the novel present him with opportunities to gain the family that he has on the QT wanted all his life because of his lack of compassion from his remaining family. This new discovery to a family begins with Tom Sawyer. Tom Sawyer initiated himself as the decision-maker, with Huck listeing without argument, some(prenominal) ilk a big brother little brother relationship. In the world-class few chapters of the book, Huck Finn and Tom Sawyer atomic number 18 established as foils for each other-characters whose actions and traits contrast each other in a way that gives readers a better understanding of both characters. Due to these contrasts, Tom has established himself as Hucks older brother. Later on in the book, Huck comes across the Grangerford family. The Grangerford family is a tragic family in a huge predicament comparable to Romeo and Juliet. Huck incurs himself attached to the family in a way. Everybody loved to have him (Col.Grangerford) nearly, too he was sunshine most always-I mean he made it seem like good weather. Huck cries over Bucks body because Huck has begun to think of Buck as a friend as well as a brother. Huck finds the feud that the Gangerfords have with the Shepherdsons unnecessary and harmful, and believes it will only bring hurt and loss to both sides, which it inevitably does. The coming(prenominal) losses, which are inescapable hurt Huck because he feels connected to each family member in a different way, even the dead sister, Emmeline.Throughout all these situations that Huck goes through, Jim has supported him, even when Jim was not with Huck at every time. Jim first met up with Huck on the island. Jim escaped Widow Douglass family because he was to be sold down south, which would separate Jim from his family forever. Jim is hands down the most important person to Huck throughout the novel, putting himself in a category as one of Hucks new family members. Jim has been associated as Hucks military chaplain figure. During their time together, Jim and Huck make up a sort of alternative family in an alternative place, apart from society.Huck escaped from society for adventure and a new life, while Jim has escaped from society so that he wouldnt be separated from his family by being sold down south. Jim is based off of his love, whether its for his family or his growing love for Huck. Jim was cerebration of by Huck as a stupid, ignorant slave in the beginning of the novel, but as Huck spends more time with Jim, Huck realizes that Jim has a different kind of knowledge based off of his years as well as his experiences with love. In the incidents of the floating house and Jims snakebite, Jim uses his knowledge to derive both of them but similarly seeks to protect Huck.Jim is less imprisoned by conventional wisdom than Huck, who has grown up at least partly in mainstream white society. Jim proves his humanity to Huck by baring himself emotionally to Huck, expressing a longing for his family and his guilt when Jim mentions the time he beat his daughter when she did not be it. Nevertheless, throughout their time together, Huck has still had the idea of turning Jim in. Huck searches the social and religious belief systems that white society has taught him for a way out of his predicament virtually turning Jim in.In the end, Huck is unable to pray because he cannot real believe in these systems, for he cares too much about Jim to deny Jims existence and humanity. It was a close place. I took . . . up (the letter Id written to Miss Watson), and held it in my hand. I was a-trembling, because Id got to decide, forever, betwixt two things, and I knowed it. I studied a minute, sort of holding my breath, and then says to myself All right then, Ill go to bo oby hatchand tore it up. It was awful thoughts and awful words, but they was said.And I let them stay said and never thought no more about reforming. The logical consequences of Hucks action as well as Hucks growing affection for Jim, rather than the lessons society has taught him, drive Huck to tear up the letter. Though he does not admit this truth to himself, Huck trades his fate for Jims and as a result, accepts the life of a black man as equal to is own. By helping the doctor treat Tom subsequently Tom was shot in the leg as well as screen Huck from seeing his fathers corpse, Jim affirms that he is not only a decent human being, but also a model father.Hucks feelings about society and the adult world are based on his negative experience, the main one being Hucks inebriated abusive father, mammilla. Paphe hadnt been seen for more than a year, and that was comfortable for me I didnt want to see him no more. Although Huck was free from his father for a long time, the new judge in town returns Huck to Pap because he privileges Paps rights over Hucks welfare, much like the relationship between a slave and a master. The judge fails to take into account Paps drunkenness and abusive past, which puts Huck in a sizable predicament.Because of Paps abusive nature and drunkenness, Pap fails Huck in providing Huck with a set of beliefs and values that are unchanging and satisfying to Huck, making Pap fail as a father figure in another way. Although Pap is a hideous, hateful man in nearly every aspect, Huck does not immediately abandon him when given the chance. Huck is grasping on the final thread he has of family. Huck truly believes in the sense of family, and desperately wants it, but at the same time, is scared by the idea (wont let Widow Douglas close).By placing hope in the wrong person (Pap), Huck misses out on the possibility of a good family with Widow Douglas. As apposed to Jim, who represents the best of white society even though he is black, Pap repres ents the worst of white society he is illiterate, ignorant, violent, and profoundly racist. Though to a very small degree, Huck has been led to believe the same. Pap represents the true evil in the book, making Hucks belief in a family cynical and saddened. Through Hucks adventures on the disseminated sclerosis River, he has created new residences for himself at the locations of his new family members as well as comfort zones for Huck.Huck and Jim, both alienated from society in fundamental ways, first find home on the island where they meet up. The island provides a pastoral, dreamlike setting a safe peaceful place where food is abundant. Through two incidents on the island (the floating house and Jims snake bit), Huck and Jim are reminded that no location is safe for them. Because of this Jim and Huck leave on a smokestack as an escape from both being caught, as well as civilization and society as well. We said there warnt no home like a raft, after all.Other places do seem so cramped up and smothery, but a raft dont. You feel mighty free and easy and comfortable on a raft. Huck and Jims raft becomes a sort of haven of brotherhood, equality, and growing affection, as both find refuge and peace from a society that has treated them badly. Compared to the outrageous incidents onshore, the raft represents a retreat from the outside world, the site of simple pleasures and good companionship. Huck and Jim do not have to answer to anyone on the raft, and it represents a kind of utopian life for them.They try to maintain this idyllic separation from society and its problems, but as the raft makes its way southward, unsavory influences from onshore repeatedly invade the world of the raft. In a sense, Twains portrayal of life on the raft and the river is a romantic one, but tempered by the realistic knowledge that the evils and problems of the world are inescapable. Through different events, Huck ends up at the Phelpss house. Although the reason Huck goes to the Phelpss house in the first place is to find Jim, he still finds a sense of home there.When caught creeping around the house, Huck was caught. Aunt Sally came out, mistaking him for her nephew, who is inevitably Tom Sawyer. Huck pretends to be his best friend Tom so that he could find a way to help Jim as well as stay out of trouble. Although Aunt Sally thinks Huck is Tom, she still gives off that motherly vibe, even after Huck mentions his deception. After the final escape, the Phelps house seems to come to even more life then it was before. Aunt Sally smothers the boys, Aunt Polly scolds, and everyone bumbles alongUltimately, readers are left questioning the meaning of what we has been read perhaps Twain means the novel as a reminder that life is ultimately a bailiwick of imperfect information and ambiguous situations, and that the best one can do is to follow ones head and heart. Perhaps Twain means also to say that black Americans may be free in a technical sense, but that they remain chained by a society that refuses to notice their rightful and equal standing as individuals. Unfortunately, these questions seldom have straightforward answers, and thus the ending of the novel contains as many new problems as solutions.

Competitive Edge of Vitasoy

The Final Year Project of war-ridden Edge of VITASOY Coventry University BABA Table of Content Chapter 1 Abstract. 3 Chapter 2 Background. 4-5 2. 1) Background of VITASOY 2. 2) Aim & Mission Chapter 3 Research Objectives Chapter 4 Literature Review Chapter 5 Methodology Chapter 6 Conclusion Chapter 7 Recommendation Chapter 8 Ethical reachations 19 Chapter 9 Scope and Limitation20 Chapter 10 Table Time 8 Chapter 11) Reference. 21 vermiform process I Chapter 1) Abstract In this cogitation, the topic is Competitive edge of VITASOY. I am issue to study VITASOY holding Ltd and snap the instruments of commercializeing agonisticalness of VITASOY. The byplay environment go away be assessed by SWOT abbreviation and grocerying mix. Besides, I am going to get word break through the reasons for the VITASOY success at the one- date(prenominal) . The current commercialiseing strategies of VITASOY when facing the changing perception of customers as well as how domiciliate increa se conflict in the future.Besides, I am going to conduct a survey to gather up info on internet. It can help us to summary the reasons of competitive edge for VITASOY. I leave alone collect master(a) data and supportary data. un composed data is questionnaires. Secondary data is journals and annual report of VITASOY. Competitive edge can help competitive analysis and recommendation will be providing some marting plans for further to increase the securities industrying competitiveness. Chapter 2) Background 2. 1) Background of VITASOY VITASOY is 70th anniversary, which has been established for long time in Hong Kong. In 1940, the brainchild of Dr K.S. Lo, who was bringing the soymilk made from this healthy little bean to a wider market. Moreover, VITASOY was nutritious, mellowed-protein soymilk that was sold at reasonable price to Hong Kong tribe after the World Wars. At first, VITASOY was delivered unclouded to spates homes on bicycle later VITASOY began selling their soybean plant bean milk by dint of retail outlets. In 1953, VITASOY started to need sterilization technology of VITASOY soymilk take ups. This enabled the drinks to be stored without refrigeration, therefore they grown the distribution and revolutionized the furrow.In 1975, VITASOY was the first Hong Kong Company to introduce Tetra Pak packaging technology for drinks mathematical ingatheringion. The packaging system, which involves UHT (Ultra in high spirits Temperature) sterilization of the crossroad and packaging in aseptic cartons, make sure the drink harvest-tide can be kept for months in the normal atmospheric temperature. In 1976, VITASOY Ltd builds a sweet VITA mental strain of juice drinks and was the worlds first ready-to-drink VITA lemon tea. The new produce line can increase the competiveness.In 1987, New HK$100 million head office and plant opened in Tuen Mun ,Hong Kong In 1993, VITASOY gain a tofu plant in US. In 1994, VITASOY became a household name and a listed company (0345. HK) on the Stock Exchange of Hong Kong with plants located in Hong Kong, which is setting new standards of quality and innovation wherever its products ar sold. In 2006, VITASOY launched in mainland China-Imported from Hong Kong under the Closer Economic bankruptnership Ar telescopement (CEPA). Therefore, VITASOY start to develop in the China market In 2007, a new product line SAN SUI Tofu was launched in Hong Kong.Nowadays, VITASOY product sells in over 40 markets around the world. VITASOY is a dynamic, international organization setting new standards of quality ( origination Vitasoy website) 2. 2) Aim and mission The VITASOY aims to sustain the leadership in promoting supreme quality of life by producing high quality, nutritious and great tasting products which will satisfy the needs of the market. The mission of the company is to promote well-being among consumer. The mission is attained by producing healthy and innovative products.The company is notice n to be innovative, with rock-steady employer and willing to constrain value for the assignholders. (Source Vitasoy website-http//www. vitasoy. com/) Chapter 3)Research Objectives VITASOY is one of the most popular healthy beverages companies, which provides nutritious and healthy products. The main objective of this study is to find out what is the competitive edge of VITASOY. In this study, key focus on the questions included How to maintain the position of market leader in beverage industry? How to increase the competitiveness in the future? What ar the success factors for VITASOY in the customer s point of view ? How to increase customer satisfaction and to sustain market shargon in the future? Chapter 4) Literature Review Article 4. 1-Competitive scheme In this entertain, it has methods that proof to the long period. It point out that the competitive strategy research has been limited. Competitive strategy remains to the study of strategic management. We retain understo od organizational sources of advantage must be matched by knowledge on the strategies inaction through which these assets realize value in the market.Although this study has stated that cost and diametricaliation do play a important role in discriminating mingled with competitive strategy designs, its had accumulate of the experience record has disclosed a to a greater extent productive and more fine-grained descriptive system than that origin all(a)y proposed, and has cogitate attention on the need for a more complete, specification of the link between competitive strategy and company writ of execution. ( Source Chichester. (2000). What pack we well-read close genericcompetitivestrategy. A meta-analysis Colin Campbell-Hunt. Strategic Management Journal. ChichesterFeb 2000. Vol. 21, Iss. 2pg. 127)Article 4. 2-Competitive advantage This book wrote that the concept of completive advantage, demonstrating that in comp atomic number 18 to its appargonnt objectivity, it shows circ ularity, ambiguity, ontological conundrum and subjectivity. These inherent and intractable inadequacies suggest that it is poorly specified as an object of strategy. In searching to move beyond the limitations of competitive advantage, attempts to make a different between competition and strategy were sought. Strategy is how actors consciously or unconsciously analysek to change company performance, as competition is the process by which performance becomes relative. Source Jeremy Klein(2002) Beyond competitive advantage. Strategic Change. Chichester Sep/Oct 2002. Vol. 11, Iss. 6 Article 4. 3 -New product exploitation The writer suggested that I can use the small level research to help build new product development. It needs to focus on new product development performance as resolutenesss of learning flow. It is affected by nurture available between firms with formal cooperation agreements. Besides, the writer suggested two methods of the formal external randomness network, variety and control, gather in an impact on a firms new product development performance.Moreover, it showed that there are three factors lease different relationship of new product development performance new product innovativeness, development time and market performance provide a holistic, yet under-explored, view of new product development performance. ( Source Kirk D (2004)New product development performance Using networks to access randomnessWessel, Ph. D. ,The University of Utah Article 4. 4 -Competitive advantage The book explains the definition of competitive advantage. A firmhasover its competitors, allowing itto generate greater sales or margins andretain more customers than its competition.There can be many types of competitive advantages includingthe firmscost structure, product offerings,distribution network and customer support. All of the factors can be use for Vitasoy to study for this research. ( Source Linda Argote (2000). Knowledge Transfer A Basis for Compe titive reinforcement in Firms Organizational Behavior and Human Decision Processes quite a little 82, Issue 1, Pages one hundred fifty-169 Article 4. 5 BCG matrix From Book BCG STARS(high growth, high market share) Stars are defined by having high market share in a growing market. Stars are the leaders in the business but still need a plug of support for promotion a placement. If market share is kept, Stars are identically to grow into hard cash awe. BCG QUESTION MARKS (high growth, low market share) These products are in growing markets but know low market share. Question marks are inwroughtly new products where bribeers throw away yet to discover them. The marketing strategy is to get markets to adopt these products. Question marks have high demands and low returns due to low market share. BCG CASH COWS (low growth, high market share) funds cows are in a position of high market share in a mature market. If competitive advantage has been achieved, cash cows have high profit margins and generate a haulage of cash flow. Because of the low growth, promotion and placement investments are low. Investments into supporting infrastructure can amend cleverness and increase cash flow more. Cash cows are the products that businesses strive for. BCG DOGS (low growth, low market share)- Dogs are in low growth markets and have low market share. Dogs should be avoided and minimized. Expensive turn-around plans usually do not help. My review BCG Matrix have been employ in this project, it can analysis Vitasoy of market and growth. It can help us to know more improvement. pic My reviewBCG Matrix analyzes the traditional Vitasoy Soya milk, the product is the Cash Cow group. Because the business has high market share compared to competitors. The future growth is limited and slow growing. This is a mature market leader. As the market has matured, the enterprise is not easy to expand the market size. It is the market leader. They can have high margin a nd cash flow. This business generates a lot of cash and helps the organization invest in opposite businesses. Since the market does not attract new players, this business does not need substantial investments to keep the market share.Cash Cows have to protect and keep the market share stable and maximise cash flow. (Source Ricky W. Griffin . Management. Cengage Learning, 2006 page. 219 Article 4. 6- SWOT analysis A SWOT analysis must first start with define a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic cooking has been the subject of much research. Strengths characteristics of the business or team that give it an advantage over others in the industry. Weaknesses are characteristics that place the firm at a harm relative to others.Opportunitiesexternalchances to make greater sales or profits in the environment. Threatsexternalelements in the environment that could cause trouble for the business. Identificatio n of SWOTs is es directial because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. My review SWOT analysis have been utilise, it is useful to analyze the information of Vitasoy. Beside, Strengths and weaknesses can study internal environmental and Opportunities and threats can study external environmental. The strengths is the seem to beMarketing Mix (5P) A) Product Vitasoy product includes soya, VITA, SAI SUI, CULCU-PLUS and Tsing integrality Zhan products. Soya Products line includes Vitasoy Soya bean Milk, Malted Soya bean milk, Dark Chocolate Soya bean Milk, melon soya milk. VITA product line includes lemon tea, Ceylon Lemon Tea, Juice and Pure Distilled Water. SAN SUI product line includes Black Soya Milk, Tofa Dessert, Silken Tofu, Pan Fried Hard Tofu. CALCI-PLUS product line includes Fiber, Collages and Oat. Tsing burden Zhan product line includes Fid and White fungus Drink, Rock Sugar lily Bulb and Papa ya Drink.Vitasoy have more product lines to provide health product. The soya drinks are high quality, high calcium and low fat. It can help lot to protect their bone and health. Beside, Vitasoy enjoy developing new taste and package to meet small hoi polloi, such as red bean soya and melon soya. In the result of survey, it point out most people consider the taste of drink to choose Vitasoy. B) Place Vitasoy have many distributors so Vitasoy soya milk often sells in supermarkets, stores, convenience shops. People can buy it easily. In the result of survey, most people count on that they can easy to procure Vitasoy soya milk. 8% people buy it in supermarkets. Wellcome and Parknshop can provide a lot of types of products to choose and the price is cheaper. 32% people buy in convenience shop. 7-11 and Circle K are more convenience although the price is higher than others. Vitasoy have a bragging(a) market share. C) Price Supermarket of Wellcome and Parknshop sold Vitasoy soya bean milk 375ml with HK$3. 5. Convenience shop of Circle K and 7-11 sold it with HK$4. 5. The price of Vitasoy soya milk 375ml is about HK$3. 5 HK$4. 5. If we compare with other drink, the selling price of Vitasoy is very reasonable.In the result of survey, most people think that the price of Vitasoy is reasonable. And 30% consumers consider the price is the reason to purchase Vitasoy products. Therefore, the price of Vitasoy has competitive advantage D) Promotion Effective promotion or advertising is a method on how companies can effectively market their products in a marketing environment. Effective marketing strategy means that the products of Vitasoy being provided are always excellent. You can see the Vitasoys advertisement inmass media. For example TV, radio, newspapers, magazine, internet and mobile phones etc.Vitasoy invest a lot of money in the promotion in order to keeping creating a new image to attract teenage and remain Vitasoy is not outdated. Beside, Vitasoy have enjoy t o cooperate with green enterprise and liberality organizations as it will increase their positive image. E) People People are the most important element of any service or experience. Therefore, Vitasoy respect the supply development. Vitasoy will provide training and education to improve employees performance and maintain a high quality of personal service ( Source David W. Pickton,( 1998) Strategic Change.Volume 7,Issue 2,pages 101109 Article 4. 7 Identifications of SWOT Strengths attributes of the organization that is helpful to achieving the objective. Weaknesses attributes of the organization that is harmful to achieving the objective. Opportunities external conditions that is helpful to achieving the objective. Threats external conditions that is harmful to achieving the objective. It is critical that crystalise identifications of SWOTs are identified because of the subsequent steps in the process of planning for the achievement of the selected objective are to be derived from the SWOTs. Source Lawrence G. Fine (2009). The SWOT digest Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats. CreateSpace Article 4. 8 Research Primary Research Advantages Greater Control Not only does primary research enable the seller to focus on specific issues, it excessively enables the marketer to have a higher level of control over how the information is sedate. In this way the marketer can decide on such issues as size of project (e. g. , how many responses), location of research (e. g. , geographic area) and time frame for completing the project.Efficient Spending for Information Unlike secondary research where the marketer may spend for information that is not needed, primary data collections focus on issues specific to the researcher improves the chances that research funds will be spent efficiently. Proprietary Information Information serene by the marketer using primary research is their own and is generally not shared with others. Thus, information can be kept hidden from competitors and dominancely offer an information advantage to the company that undertook the primary research. (Source Albert Breneman (1998).State of the art marketing research. McGraw-Hill Professional, 1998 page 40 ) Article 4. 9 Research Method Comments Telephone interviews Not to be confused with telesales (which is a method of selling), the telephone interview allow quicker feedback than a postal survey. However, potential customers are often wary of being called and may be reluctant to give anything other than short answers Online surveys Increasingly popular and relatively low cost, online surveys are widely used by small businesses as a way of capturing the views of existing and potential customers Face-to- grammatical case surveys Personal interviews conducted face-to-face. A costly, but good way to get detailed insights from an individual Focus groups Groups of potential customers are brought together to dis cuss their feelings about a product or market. Focus groups are a good way of getting detailed information about customer tastes and preferences (Source Jan Wiid,Colin Diggines (2010). Marketing Research. Juta and Company Ltd,. page 84) Article 4. 10 The companys strong smirch has given it an edge in the various(prenominal) markets it serves. The company owns two production facilities in Shenzhen and Shanghai which manufacture Vitasoy products for the local markets as well as for exports to Chinatowns in Western countries via Hong Kong. The distinct characteristic of the business is its ability to adapt itself to the local market.The company is able to tailor made packaging and customize its product formulas depending on the local cultures of its targeted markets. For instance, in China, only the Vitasoy tick exists. The company employs the 1 business, 1 core brand and core city strategy in marketing its products in more established and prosperous cities in China. . Each regio n in China is given different taste profiles to market its products. Black bean and se identical favours are some of the popular ones used in its products in accordance with local market tastes. ( Source Bizad Abroad (2009) .Vitasoy Post TripReport ) Article 4. 11 Vitasoy Cash Cow The efficiency of financial management, specifically the cash flow management is judged by the success in achieving the firms goal. The shareholder wealth maximization goal states that management should endeavour to maximize the net present (or current) value of the expected future cash flows to the shareholders of the firm. Net present value refers to the discounted sum of the expected net cash flows. Some of the cash flows, such as capital outlays, are cash outflows, while some, such as cash proceeds from sales, are cash inflows.Net cash flows are obtained by subtracting a given periods cash outflows from that periods cash inflows ( 2002). The discount rate takes into account the timing and risk of the future cash flows that are available from an investment. The weeklong it takes to receive a cash flow, the deject the value investors place on that cash flow now. The greater the risk associated with receiving a future cash flow, the lower the value investors place on that cash flow. (Source Research Proposal Evaluation of the Efficacy of Cash Flow Management System of Vitasoy International Holdings Limited)Article 4. 12 Problem of melamine-tainted product The scandal was blamed for the deaths of at least six babies. More than 300,000 fell ill, mainly with kidney problems. The suspects associated with Lekang Dairy were identified as general conductor Zhang Wenxue and vice general managers Zhu Shuming and Tong Tianhu. The fourth suspect was Ma Shuanglin, a milk powder dealer. The report came a day after state media said the mainland had launched a new probe into food safety after the discovery that melamine-tainted products had found their way back on to the market. Source City in clear as killer China milk returns. The Standard free newspaper distributed on 4 February 2010) Article 4. 13 Current marketing Strategies Differentiation pic A differentiation strategy is appropriate where the target customer segment is not price-sensitive, the market is competitive or saturated, Vitasoy s customers have very specific needs which are possibly under-served, and the firm has comical mental imagerys and capabilities which enable it to satisfy these needs in ways that are difficult to copy.These could include patents or other Intellectual Property, unique technical expertise, talented personnel, or innovative processes. Successful brand management also results in perceived uniqueness even when the physical product is the same as competitors. (Source Ferrell, Michael (2010). Marketing Strategy. Hartline. Page. 209 ) Article4. 14 -Vitasoy business in China Only 30 years after it began to open and liberalize its economy, China offers its consumers an extraordinar y range of brands and products that no other country, even the wealthy consumer markets of Japan, Europe, and the United States, can match.In any convenience store in Shanghai or Dalian, you can find Western beverages such as Coke, Pepsi, and Schweppes Japanese soft drinks made by Suntory, Kirin, and Sapporo siamese connectionwanese flavors under the Uni-President label Hong Kong brands such as Vitasoy and local teas, coffees, soy milks, and harvest drinks. Chinese companies make their own versions of every international flavor, and many flavors that are not produced elsewhere. (Source The challenge of doing business in ChinabyGRAEME CODRINGTONonMARCH 29, 2010) Chapter 5) Methodologies to be usedThe study aims on identifying the reasons of the competitive edge of VITASOY. The primary data and secondary data research are used. . Moreover, in order to determine the marketing strategies of VITASOY, the collected data have been analysis and make the finding. The result will been use t he diagram and chart to point out. 5. 1) Primary data Primary data is collected questionnaires via online. The information can find out the marketing strategy of Vitasoy and help to find the development method. 5. 1. 1) Questionnaires Online questionnaires have advantage .First, it is easy to collect a large number of people data by e-mail or internet and low cost to organize. Second, it can focus on the object. The questionnaires will be sent to consumer of VITASOY in order to collect information for analysis customer purchasing behavior and brand loyalty. Content of Questionnaires The respondents detail No. f questionnaires About 150 pcs (n=150) Kinds of respondents Over 18 years old , all careers, all sex Questionnaires detail Part A Respondents description Customer segment -Age, Sex, Careers Part B knowledge of respondents Find out Marketing Mix (5Ps) Part C Perception of respondents Find out the key competitor Part D Perception of respondents Find out the informa tion of SWOT analysis Part E Perception of respondents Recommendation 5. 2) Secondary dataSources of secondary data find in Journals, books, newspapers & Annual report of VITASOY Secondary data analysis can save time that would be spent collecting data. It can provide larger and higher-quality databases than would be unfeasible for any individual researcher to collect on their own. We can know more the current development of the company and analysis the data. 5. 3 ) Primary Analysis-Data findings, analysis The survey was conducted in June 2011. I used online research and invited people, total interviewee are 150 people (100 Online research and 50 people was face to face interview). The findings are listed below Part A Customer segmentA1) What is your age group? pic In Part A take in of A1, about 40% people is below 21years old. Second, 30% people were 21-30 years old. A2) Gender pic In Part A figure of A2, 53% customers were female and 47% customer was male. A3) Monthly income pic In Part A figure of A3, most customers of the monthly income are below $6000. 24% people find $6000-$10000 per month. Part B Find out the information for marketing Mix (5Ps) B1) What kind of the Vitasoy product lines are you like? pic In Part B figure of B1, nigh people like Vitasoy soya product. 18% people like juice and 15% people like tea. B2) What kind of package do you like more? picIn Part B of figure B2, 49% people like Vitasoy soya product package with 375ml. 24% people like the package with 250ml. B3) Why are you choose Vitasoy product? pic In Part B of figure B3, 42% people think that their reason of choose Vitasoy product is taste. And 25% interviewees think the price is the second reason. B4) How do you cognize regarding Vitasoy pic In Part B of figure B4, most interviewees know regarding Vitasoy from TV advertising. From internet and word of mouth are also 20%. B5) bemuse you used any Vitasoys promotional discount (one time within 1 week)? pic In Part B of figure B5, most people sold that they have used the discount of buy 1 get 1 free And 50 people have used discount card to buy Vitasoy products. B6) Where are you usually purchase of Vitasoy products? pic In Part B of figure B6, 38% people usually by Vitasoy product in supermarket and 32% people like to buy it in convenience shop. And 20 % interviewees like to purchase it in vending machines. Part C Find out the key competitor C1) What brand would you purchase except Vitasoy? pic In Part C of figure C1, the result listed that HI-C is the key competitor as all products are popular. In soya product, Tai Wo is second key competitor. In Juice product and water, NO FRILLS is second key competitor. In tea product, Hung Fook Tong is second key competitor.C2 ) Why do you purchase it (refer to C1) pic In Part C of figure C1, the result showed that the advantage of the related companies. The advantages of HI-C are strong branding and the product taste. The advantage of Hung Fook Tong is that their products are healthy. The advantages of Tai Wo are that their products are healthy and low price. The advantage of NO FRILLS is that their products are low price. C3) Will you recommended VITASOY to new consumer? pic In Part C of figure C1, most interviewees will recommend Vitasoy product to other consumer. Part D- Find out the information of SWOT analysis D1) Which factor is the most important of the strengths of Vitasoy? picIn Part D of figure D1, the result of survey showed that the strength of Vitasoy, 48% interviewees think the brand name is important factor. And Quality assurance is 20% and Product diversifications is 17%. D2) Which factor is the most important of the weaknesses of Vitasoy? pic In Part D of figure D2, the result showed that the weak of Vitasoy, 37% interviewees think that Old fashion is the main weaknesses. And Limited verities of product line is also weaknesses, Part E New product development E1) Do you think VITASOY need to create new product? pic In Part E of figure E1, most interviewees hope VITASOY can create new product line.E2) What new products do you expect? pic In Part E of figure E2, 34% people look forward Vitasoy create wine product and 25% people want Vitasoy create new taste of juice. E3 ) Which of the following need to improve? pic In Part E of figure E2, according to the result of survey regarding need to improve. Channel complaint and product choice are also 35% Chapter 6) Conclusion In conclusion, we have collected 150 interview reports include 50 face to face interviews and 100 researches from online. The data have been analysis and made the finding in order to provide the recommendation. The segment of Vitasoy has been found. About 70% people is below 30 years old.About 60% interviewees are female. And over 50% interviewees of the income are below $10000. The Vitasoy target customers are teenager and low income as they think Vitasoy is low price and healthy food. According the survey, we can know the Marketing Mix. Regarding Product, people more like 375ml Soya than other. The reason of choosing Vitasoy product is taste. The Soya product is Vitasoy main product line. People usually consider the taste when they purchase the drink. 18% and 15% interviewees also like juice and tea. Therefore, Juice and tea may have potential to develop. For promotion, 45% interviewees think that they know Vitasoy information from TV advertising.Beside, 20% is Word of mouth, it is also important and Vitasoy have to show the positive image. 20% is internet as young people other enjoy on internet. Vitasoy should provide more promotion on internet, and then they will know more Vitasoy and do not feel the brand is outdated. Most interviewees have used the discount of Buy one get one free within 1 week. The promotion can attract customers to buy. And 50 people said that they have used the discount card to buy Vitasoy product, it can increase customer loyalty. There are 38% interviewees buy Vitasoy product in supermarke t and 32% buy in convenience shop. As there are many distributors of Vitasoy, people can by it easily. However, a few people buy it at vending machines.According the survey, four other brand products have been compared in the project. Although consumers showed that they have confidence with Vitasoy and they think that quality assurance is the strength, the competitors also have competitive in the market. For example , HI-C is the major competitor in market, they have more product line and good promotion for teenager. Their Lemon Tea product have a large market share and competitive. Beside, for soya product is the second competitor. For juice and water product, NO FRILLS is the second competitor. For daily product, Tai Wo is the second competitor. In SWOT analysis, it showed Vitasoy is a superiority company in the market.It is because the Vitasoy product is differentiations, product line, different taste, and suitable packing can make more charismatic for the target customer. Custo mers have confidence as strong branding with positive image and good quality control. People can buy Vitasoy product all over and every time as Vitasoy have large distributors network. And the strong promotion team let the product more popularity and create potential market. Some of interviewees think that the Vitasoy brand is old fashion and limited kinds of product line. Therefore, Vitasoy should improve the image to fashion and meet young people as well as create new product to maintain the attraction fresh. The survey pointed out that most interviewees (88%) want to have more new product.It can keep customer fresh and increase market sales and market share. 34 % people suggested that wine is consideration of new product line and 25% people want to have new taste of juice. Chapter 7) Recommendation After do the research, the information can study and let us more knowledge about Vitasoy Company. We have known that Vitasoy is a popular brand to made healthy drink with high quality . Vitasoy have got more product quality awards and environmental awards, so their image is positive. However, BCG Matrix showed Vitasoy is cash cow. The mean is high market share and cash flow, but no more business growth rate. Beside, the competitor will affect Vitasoy profit.HI-C had invested more in promotion and new product development. It was developing two new taste soya products within 2 years such as Creme lover soya milk and Corn soya milk. Vitasoy also focus on existing product improvement. Improvement of image As Vitasoy is old brand, young people may think it is outdated. They may try other new brand. Vitasoy need to consider the customer behaviour and improve the promotion for target group. For example, it can create some video about friendship or love story and post into Youtrue and Facebook to attract young people attention. New product development In the result of survey, interviewees look forward wine product line.As changing of the eating culture, people will enjo y drink wine and wine is a healthy drink. New product line can increase marketing and profit. Chapter 8) Table Time We will follow the above time table to study our project. It can help us to control the time management effective. Chapter 9) Ethical considerations All research has been conducted in an ethical manner. This obvious statement means that all phases of a research study, from planning and design to reporting, must be conducted in accordance with accepted standards of ethical behavior. All responses will stored securely, and once the information has been analyzed, all data will be securely stored . participation in this study is entirely voluntary.Respondents to questionnaires rarely benefit personally from their efforts and the least the researcher can do is to thank them. Even though the covering letter will express appreciation for the help given, it is also a nice gesture to finish the questionnaire with a further thank you. Moreover, the secondary data will search by journal and book and the source will be list. Source Mark Walsh,Lynne Wigens . submission to research. Nelson Thornes, 2003. page106 Chapter 10) Scope and Limitation 10. 1) Scope Our proposal is going to focus on competitive edge of VITASOY. We study the reasons of the VITASOY success at the past. The current marketing strategies have keeping the competitive advantage.And find out the new method to increase competitiveness in the future. Recommendations would be giving to VITASOY Holding Ltd. in proposing new resource to increase the marketing competitiveness. We proposed to distribute and conduct the survey within in 4 mouths. 10. 2) Limitation Not easy to find the suitable journal and book to study in the public library, we need to find in the university library. If the survey period changes to 6 months, the results will better. Chapter 11)Reference Website 1. Vitasoy Holding Ltd. http//www. vitasoy. com/ 2. Skill of research http//brent. tvu. ac. uk/dissguide/hm1u3/hm1u3text3. htm Books 3. Effective leveling Creating and Keeping. 2002 Zikmund, William G 4.Successful Marketing Get Brilliant Results Fast. 2009. Pauline Rowson. 5. Healthy competition With new CEO, Vitasoy USA fights to stay atop tofu market. 2004. Andi Esposito. Journals 6. Chichester. 2000. What have we learned about genericcompetitivestrategy? A meta-analysis Colin Campbell-Hunt. Strategic Management Journal. ChichesterFeb 2000. Vol. 21, Iss. 2pg. 127 7. Beyond competitive advantage. Jeremy Klein. Strategic Change. Chichester Sep/Oct 2002. Vol. 11, Iss. 6 p. 317 8. New product development performance Using networks to access information byWessel, Kirk D. , Ph. D. ,The University of Utah, 2004, 119 pages AAT 3137310 This is the end of this project.

Bank holiday

I have read the story under the title Bank Holiday by Katherine Mansfield. Speaking active the precedent, I should say that Katherine Mansfield was born In New Zealand In 1888. Katherine Is a New Zealand writer and she Is known by her short stories which deal with human nature and psychology. This Is a philosophical story for a discerning reader who has to read amid the lines.Giving the reader a chance to see somebody else s internal life, presented directly and indirectly, the author at the same time does not provide any answers to the questions that one asks himself. The author seems to grant the reader a chance to make out leave to doubt and disagree with what he concludes and infers. Being imposing, shes at the same time pretty unobtrusive which definitely, makes a merit of the story. The story under reflexion is narration interlaced with descriptive passages.This story is ironical when the author shows regret, displeasure and annoyance of the situation. The author shows us Inconsistence way of life opposite representatives of social classes. In this story details play the main role, the Ironical description of their clothes, the grey-headed Oman the author reserved detachment and metaphor, he compares old women with old dusty pin-cushions. by the choice of the words, the author uses for main characters description, we can easily understand the authors attitude to them.The author criticizes them. The plot of the short story relies on the internal conflict between the bear on and society. The action of the story occurred in the street during celebrating the holiday. The story under analysis is a third-person narrative. The story is about a festival, which involves a big crowd of People from all different social lasses, to spend a Good time together and enjoy themselves. The main problem that story touches upon Is about lots unwillingness to improve their life, to achieve something kick downstairs.The character of the story Is a middle-class cr owd, miserable people described with bitterness who haven achieve anything just now remained the past old times. There Is no action and the events are trivial but we understand the unhappiness of the existence of the crowd. On the one hand their life is dynamic but its concentrated on trivial events, nothing important, all these people remained in the past. This life is concentrating on some talking, that its nothing important. The author is disguised.The crowd is presented by different people, but all of them are similar in their world view, besides poor clothes they are illiterate. The way people spill the lemonade they spill their lives. The author addresses to the reader Look out Dont spill your own lives. She described people without any future. The story falls into three logically connected protrudes. The first part of the story is taken up the introduction of the crowd, on the one hand they are different people, but all of them havent any future.The story presents some pict ures and the flirts of them Is crowd, people who are quite and who understanding the music . Then It presents children. They might have had something better but they havent an opportunity to develop In such society. There a lot of detachments, so the author underlines all the details not to miss anything. Alliteration in the sentence and is dissolved, and the crowd scatters, mobbing slowly up the hill produces ingrain on the reader. The author uses a lot of verbs dodging, nudging, talking To show the aggressiveness of the situation.The subject of the depiction in the second part is a fair, during which people plow ugly things and it metaphorically shows. This fact proves the ugliness of the crowds existence The story reaches the climax by gradation. The crowd rise top on the hill and it seems that something must diversify but everything remains the same and they continue to live a useless life. The idea of the text can be state as follows the author is seek to convince the read er that people must not waste their life. Every person has a chance for a better life, but he does it better by himself.

American History In A Global Context Essay

the States has been at the meaning of the explanation of the dry land as much as the history of the world has been at eh concentrate on of the formation of the American realm. This pull backs it important for anyone looking at and trying to understand America make it his or her business to look at the histories of the world and that of the linked States of America as one entity with different faces and phases rather than two distinct entities ( baud rate, 158). Many historians have implied that it is the isolation policy of the United State that helped her industrialize.However it is deserving noting that America interacted with the other European nations in the earlier years of her republic. This isolation however helped develop without interference the economic, cultural, industrial and political thoughts of the nation in the intervene years between colonization and the world wars of the twentieth century. America went in to small wars with the French and Mexicans as well as the Spaniards but these wars never had a significant impact on the direction America was taking (Bender, 257).Historical context and world history American history dates back to the days of geographic expedition by Columbus. She managed to transport in to her industries orient goods by water and whale trading became a booming business. America at the moment was at the nerve centre of this trade. The discoveries of the nation strengthened world trade with the industries in America becoming big centers for trade (Bender, 178). Turning to the American Civil War one mogul be tempted to think that this was an isolated case for the American slew.Deep down the revolution was a strong feeling and tide to end the reign of thralldom in the world. These were the seedling of independence planted in an attempt to end slavery. Bender says that the American Civil War is a larger history of conflicts over nationalism and immunity and the proper balance of central and local authority. This has more often than not repeated itself in other parts of the world at a smaller or larger scale (Bender, 218). From colonialism it was the centre for migration and voyages that marked the advances of the world powers in conquering other nations.Later America becomes the centre of slavery. As central as the tide of slavery is to the world, so is it to American history and development (Baud, 58). Later on in the following years America was at the centre of civil rights movements. It set the trends on civil and human rights for the rest of the world to copy. The modifications on electric razor labor laws, civil rights, better working conditions and many amicable changes have been driven from American struggles and reformation (Bender, 105). At one point America was said to rag behind in other social issues.Baud suggests that it is the openness of the rest of the world and the American feeling to catch up with the rest of the world that have driven her to make the many and signi ficant changes and strides n the medical and food security and health issues. The feelings and advances of the world have driven America to follow suit and to set the pace on such issues alter her population. This has gotten the United States of America in to the ring of global influence (Baud, 79). Industrialization in America and the whole world brought with it many challenges and social issues.While the industries had to make profit, they had to look at the interest of the workers. As the labor laws activists fought for better conditions for the workers, they were responding to a global tide that. This was in all nations that had industrialized. Bender in fact says that some of the laws that exist in the American system could be traced in other countries long before the surfaced in America. Among these laws are some insurance laws, laws on child labor as well as better working conditions (Bender, 289).The integration of the immigrant races will also play a central role in org anisation the history of American and consequently that of the world. A nation built on migration rising to the status of a world super power is a nation to watch even as other nations open up to immigration (Adas, 34). Further in his analysis Adas, looks at the later influences that the so called ideals of the American people have shaped and influenced the world after the coming to being of the American state. While the Americans moving from Europe wanted a nation built on freedom and very strong ideals, the Germans had an almost similar idea.It may seem like years after but it is the same idea of purity and nationalism that informs the activities of the Germans later (Adas, 32). Bender is categorical on the place and the role of America as a military empire in the end of the 18th and the extraction of the 19th century. America is seen to intervene in global wars between empires. All this time she has not only been watching but preparing herself though for no war in particular. Ev en when America goes to war it marks her place in the history of the American nation as well as that of the world (Bender, 229). sensation of the most common influences America has had on the worlds political landscape is the concept of democracy. Other nations have found it comfortable to adopt the American system of political interaction. According to Bender this concept has not only influenced the political but the social systems of the world. It was hard for America to sell the concept of freedom and democracy to the other nations while slavery existed on her south. This forced her abolish slavery in order to easily sell the democracy idea.Its adoption meant freedom for many other marginalized groups of the world (Bender, 256). Conclusion One can only be splitting hairs trying to differentiate the history of America with that of the world. It is a fact undeniable to any one that America has her history grounded and similarly identical to that of the world. The many changes the w orld has witnessed have been influenced and at the same time they have influenced the world outlook. This is an assertion that finds home in the ideas of great scholars as discussed above and at the same time very verifiable and logical.If proper understanding of the history of America is to be achieved it has to be grounded squarely on the history of the world.Works cited1. Adas, M, (2001) From settler colony to global hegemony integrating the exceptionalist narrative of the American experience into world history, American historical review, The University of Chicago Press Indiana. 2. Bender, T, (2006) A Nation Among Nations Americas place in world history, introduction. (6), Hill and Wang New York. 3. Baud, M, and W Van Schendel, (1997) Toward a proportional history of the borderlands in Journal of world history, University of Hawaii Press Hawaii

Black America Essay

I. Introduction A. One significant problem faced among the judicial system is the injustice involving African Americans with sentencing and racial pen. Not only exit the individual and society response be discussed only when the experts theories and alternative solutions pass on be included. II. African Americans facing injustice within the judicial system. A. Sentencing for crimes committed compared to other zips. 1. Marissa Alexander, a black mother, was sentenced to 20 years in prison by and by shooting a warning shot to scare her abusive husband.No one was injured in her choice to shoot the warning shoot solely Amber Cummings, a 32 year old mother, did not face any jail time for killing her husband who was said to be a sporting supremacists. 2. Judge Jean Boyd sentenced a tender white male, Ethan Couch, after killing 4 individuals while driving drunk, to 10 years of probation and sentence a 14 year old black male to 10 years of prison after punching and killing a man. Et han Couch prior to the incidents, stole from a store and alcohol level was three times the limit. Neither recent men where mentally ill or had justification on the crimes they committed but sentencing was harsher for the young black male. 3.John McNeil, a black father of two, was sentenced to seven years in prison and 13 years of probation in 2005 for murdering a white male that threaten to stab his sons after trespassing on their priggishty while Joe Horn, an elderly white male shot and killed two men that was intermission and entering into his neighbors home one night. Horn took it upon himself, even after the 911 operator repeatedly informed him not to interfere in the location beca design the cops were on the way, to murder the two men. 2 B. Racial Profiling of African American individuals.1 Trayvon Martin was a young black teen walking through a neighborhood with a black hoodie and was murdered by George Zimmerman because he believe the young teen was going to commit a cri me. George Zimmerman did not fare any jail-time for the murder. 4. African Americans have a spicyer chance of existence stop by jurisprudence officers when driving and frisking than a White American. enquiry has found that in investigatory stops, a black man age twenty-five or younger has a 28 percent chance of being stopped for an investigatory reason over the course of an year a similar young white man has 12. 5 percent chance and a similar young white woman has only a 7 percent chance. (Epp & Maynard, 2014, p. 15) 5.African Americans also has a spiriteder chance of being stalked or watched closely in department stores. For example Barneys, a high-in department store is now under fire for its pr movementices when facing minorities. Two young African Americans have come forward with their issues faced when shopping in Barneys. One young man, Trayon Christian was put in handcuffs after an employee of Barneys called the police to report a fraudulent credit plank used by the A frican American male and later found out the credit card was real. Kayla Philips purchased a 2300. 00 pursed and was later stop by the police upon leaving the store.(Harris, 2013, p. 1) III. Experts Opinion on the problem. A. Both David Harris and Randall Kennedy have research and exam research on the topic of racial profiling. 1 David Harris is a law professor at University of Pittsburg School of Law and has found that in 2003, many of the traffic fomite stops resulted in illegal substances and goods being found by police officers. When Harris calculated the traffic vehicle stops he came across that White pitch-black America vs. the Criminal Justice SystemPage 2 of 8 3 Americans contributed to most of the stops and that that racial profiling is a counterproductive law enforcement strategy as well as a controversial one. (Collica, 2012, chp. 4. 3).2 Randall Kennedy wrote an article in 2011 title, Race and the Administration of Criminal Justice in the United States. In 2006 he rese arch racial profiling in New York City and found that 55% of African Americans were stopped by the police and that number is twice the internal representation of smuggleds in the local population. (Collica, 2012, chp. 4. 3) IV. Society response on the problem. A. Citizens are coming together to form rallies for Justice. 1.Ferguson, Missouri citizens have rallied and protest since the death of Michael Brown, a young African American male who was gunned down by a police officer. 2. Many cities, states and countries rallied after the disappointing verdict of the Trayvon Martin case. V. The public policies in place to recreate the problem. A. In May of 2013, Congress put into play the End Racial Profiling Act. 1. This act was set in place to end racial profiling among law enforcement agencies by Black America vs. the Criminal Justice SystemPage 3 of 8 4 a. Grants the United States or an individual injured by racial profiling the right to obtain declaratory or injunctive relief. (En d of Racial Profiling, 2013).b. Requires federal law enforcement agencies to maintain adequate policies and procedures to eliminate racial profiling and to wind up existing practices that permit racial profiling. (End of Racial Profiling, 2013) VI. Alternative solutions that can assist with the issue. A. Every police office should have a camera inner(a) of their vehicles or a camera on their bodies at all times. If the rules cannot be followed then the police officer should face disciplinary actions. 1. If the police force use the camera in the car and on themselves at all times this will help minimize police brutality.Police Officers will make legitimate to use proper force in every situation and will not overuse their power as authority figures. B. If a citizen decides to use unwholesome force against an individual and that individual is killed, that citizen should face jail time, unless that individual posed a threat to their life or others. 1. Citizens find that they can sh oot anyone for anything. Unless this person is trying to cause physical harm to them, citizens should not have the authority to use deadly force against anyone.2. If mortal is in a domestic personnel situation and the police is called the individual causing harm should automatically be arrested and charges should be placed on that individual. No more allowing the victim the ability to learn or disagree to these charges. Not only will this allow the abuse to get out of the situation, this will also help with future violenceincluding murder. Black America vs. the Criminal Justice SystemPage 4 of 8 5 C. Police Officers should always use a stun gun or genus Capsicum sprinkle whenever they come across an irate individual. 1. Police officers should always use their pepper spray or stun guns when taking down or taking in an unarm individual.Especially if there is more than one officer at the scene of the crime. If someone is resisting arrest use the stun gun or pepper spray to subdue the individual. Lets stop violence with using more force than necessary. VII. Conclusion A. It has slightly change throughout the years with African American men and women having the right to vote and sit peacefully in a restaurant without being bothered or called names but in all fairness, African American people will always have it hard. Yes, we have an African American president but that does not stop the high numbers of frisking or being stop by the police after purchasing a high dollar amount item because someone believes you could possibly be a thief.Yes, the statistics throughout the years to come might dwindled down but the Black race will be looked down upon and will called criminals because of a few bad apples. The Black race will still continue to be murdered in the streets, unarmed or surrendering with no proper justice because, like the saying, the best predictor of future behavior is past behavior. Black America vs. the Criminal Justice SystemPage 5 of 8 6 References Collica, K. & Furst, G. (2012). detestation and Society. San Diego CA Bridgepoint Education, Inc.It explains criminology and how society responds to crime. It breaks down crime through age, gender, race, education and living conditions. It shows statistics of crime and types of crime and explains how the statistics are measured. Epp, C. , & Maynard-Moody, S. (2014). Driving While Black. Washington Monthly, 46(1/2), 14- 16. Retrieved from http//eds. a. ebscohost. com. proxy- library. ashford. edu/eds/pdfviewer/pdfviewer? sid=212adf44-d029-44a2-9c35- b2a2e0dc1f07%40sessionmgr4002&vid=6&hid=4203.This article discussed the statistics involving driving and frisking among all races. It breaks down the measurements through race, age, sex, education and living conditions. It discuss how the African American race will always be prejudice upon. Gabbidon, S. L. , Jordan, K. L. , Penn, E. B. , & Higgins, G. E. (2014).Black Supporters of the No-Discrimination Thesis in Criminal Justice A Portra it of an Understudied Segment of the Black Community. Criminal Justice Policy Review, 25(5), 637. Retrieved from http//cjp. sagepub. com. proxy-library. ashford. edu/content/25/5/637. full. pdf+html This article explains the different methods used to measure the African American response to the criminal justice system.Six hundred African American individuals were surveyed and only 26% believes that the criminal justice system is not prejudice against one race. The measurements are broken down into age, education and living conditions. The older times of African Americans made up most of the 26 percentage. Harris, D. (2013). Shopping While Black. World News with Diane Sawyer, 1. Retrieved from Black America vs. the Criminal Justice SystemPage 6 of 8 7 http//eds. b. ebscohost. com. proxy-library. ashford. edu/eds/detail/detail? vid=1&sid=e32d3682- cdb2-48b8-8a38- a2f84927e979%40sessionmgr198&hid=104&bdata=JnNpdGU9ZWRzLWxpdmU.%3ddb=bwh&AN=91694591 This article not only discussed certa in African American individuals views and experience with the high in department store Barneys but also questions a high profile celebrity on his involvement with the company. They question his beliefs and how he feels more or less the controversy surrounding the company. Rosich, K. J. (2007). Race, Ethnicity, and the Criminal Justice System. Washington, DC American Sociological Association.Retrieved from http//www. asanet. org/images/press/docs/pdf/ASARaceCrime. pdf This article explains the many statistics and research data performed on racism and race relations issues. Statistics are measured through, race, gender, age, education, employment, living conditions and other factors. S-1038 End Racial Profiling Act of 2013. (2013).Retrieved October 26, 2014, from https//www. congress. gov/bill/113th-congress/senate-bill/1038? q=%7B%22search%22%3A%5B %22end+racial+profiling+act+2014%22%5D%7D This article discuss and explains what the End Racial Profiling Act of 2013 is. This act was introduced in May of 2013 with every action that has taken place with voting, amendments and other act created based off it is documented. Black America vs. the Criminal Justice SystemPage 7 of 8.

Boeing: Selling a Dreamliner

What is Boeing selling in the 787 Dreamliner? handle this in terms of the outcome benefit, actual increase, and augmented convergenceion levels of 787 Dreamliner. The 787 Dreamliner core benefit is to provide an evolutionary step in air transportation by looking at every aspect of the firm eng dismisser. Boeing wanted to provide its corporate clients with an aircraft that f alones into the midsized wide body market with ground happy chance innovations that would translate into true benefits for its customers. Boeing 787 Dreamliner brings the speed range and capacity of the big jumbo atomic number 19s to the mid-size market.It is designed to be the initiations lightest and most furnish efficient passenger jet, providing cost savings to their consumers. By looking at the entire ephemeral experience, Boeing developed new growth innovations in the 787 Dreamliner. Such innovations bring 20% little fuel consumption than comparability sized planes, an interior that offers a flexible design aimed at providing multiplex configurations for merchantmaning capacity, increased encumbrance capacity, enhanced galosh and technology to abbreviated sacking delays and improvements to the passenger get off experience.Boeing prides itself on offering augmented product levels through superior customer relationships both during and after the sale. Boeing invests heavily in managing customer relationships during the lengthy sales rhythm method, through its sales and service technicians, financial analysts, planners, engineers etc. , all dedicated to finding ways to under support and satisfy airline customer needs. afterward the sale, the sales executives dumbfound in almost constant contact with the customer to ensure that they stay satisfied.In this case of the delayed product delivery, Boeing augmented the product by announcing its commitment to bating with its customers to minimize the impact of the delays as well as offering incentives and penalty pay ments to those customers. There are three major types of buying situations in Business markets. chance on which one better describes the situations of the airline mentioned as v residuumees of the 787 Dreamliner and explain.As a customer to the Boeing 787 Dreamliner, I believe this situation is better described as a New Task, A business buying situation in which the vendee corrupts a product or service for the first time. Although the customer may take a leak purchased products previously from Boeing, this product line, the 787 Dreamliner, is a brand new, revolutionary product in the market. As such, the customer, not having a previous experience with that particular product, its impact or how it would fit into their own product portfolio would have to perform a carry out benefit/risk analysis.Such investigations are including but not limited to product specifications, their own equipment casualty limits, exhort payment terms, order quantities, delivery times and service t erms. Without an investigation on the new product, the buyer crumb only leverage historical experiences from Boeing on different product lines and the companys business reputation. This is not enough to make a purchasing decision. Discuss the customer buying process for a Boeing airplane. In what major ways does this process differ from the buying process a passenger might go through in choosing an airline?Customers looking to invest in the Boeing 787 Dreamliner depart undertake a decompos adequate get mien for New Products. This behavior is identified for customers who are passing involved in the purchase and perceive significant differences amount brands. Consumers are highly involved with the product is expensive, risky, purchased in usually or highly expressive. In the situation of buying the 787 Dreamliner, the purchasing cycle can take years of investigation and negotiations to begin with the final contract is signed or the purchase is made.The length of the purchasing cycle and the behavior of the customer is identified by a number of stages, and these happen after the customer first identifies their need for the airplane. After identifying if there is a need for the Dreamliner in the business, the customer entrust then go through a learning process somewhat the product. They will investigate the 787 Dreamliner, compare the benefits and features with other competitive offerings. The customer will most promising analyze their finding through a comparative analytical model to religious service identify differences in the product and the value of those differences.Not only will the customer look at the core benefit of the product, the product itself, but the customer will also analyze the augmented product levels uncommitted to them (such as, warranty, maintenance, financing planners, engineers). It is during this evaluation that Boeing can be instrumental to the customer by managing the customer relationship by offering up an extensive team of company specialists all dedicated to finding ways to work closely with customers through the lengthy buying/discovery process. From here, the customer will develop first beliefs about the product itself.With only 2 competitors in the market for this type of product, the customer may already have a belief or attitude about the company itself (Boeing). It is now, that the customer will develop a belief, and then an attitude about the product and how the Dreamliner will fulfill their needs and what benefits it will bring to their portfolio. From there, the customer will make a purchase choice. A significant point is, that with this buying behavior, the cognitive interference the customer feels is relatively low, provided that the Boeing meets and provides the service and benefits that it marketed to the customer, thus providing customer delight.If Boeing fails to meet the criteria it set forth with the customer, than, as film relationship with the price, the cognitive dissonance is very high. In contrast to a long buying cycle and decision making process that customers make in purchasing an airplane to round out their portfolio. The end user (the buyer) goes through a oft shorter decision model and most likely fall in the Dissonance-Reducing Buying Behavior or even the Habitual Buying Behavior. I will review the Dissonance-Reducing Buying Behavior first.The Dissonance-Reducing Buying Behavior is when the buyer identifies a need they have ( travel to a destination), that they are highly involved in the purchase as it maybe be an expensive, infrequent or risky purchased, still they see little difference among brands. As such, although the purchase price is expensive, and the buyer doesnt see much difference between brands, the buyer may investigate options (shop around to learn what is available for pricing) but will buy relatively quickly.Provided that all pricing is relatively equal in the market (no large seat sales to take advantage of), the customer may d o a preliminary scan of price offerings, stop overs, flight times et cetera the customer will ultimately make a choice and purchase a ticket. As with most purchases, cognitive dissonance will egest with this purchase. It will most likely not be over price, as all options available were of equal value, but it can occur from the service the buyer receives from the airline, or even through beliefs transferred from others experiences with that airline.The Habitual Buying Behavior occurs under conditions of low customer involvement and little significant brand difference. A significant accord of this buying behavior is based on the repetition of the product by the buyer. If the buyer is a frequent flyer, to him/her it may not matter about services, but about brand familiarity rather than brand assent or brand loyalty. Once again, providing that price is not a factor in the buying decision, the buyer will continually return to the same airline out of habit provided that (s)he does not have a bad experience.As it is with Dissonance-Reducing Behavior, cognitive dissonance may occur, but most likely when the buyer receives bad service. apt(p) that business and consumer marketers use many of same segmentation variables, which of the four categories of segmentation variables on page 242 of the textbook has Boeing used in planning for the 787 Dreamliner? Explain. Faced with a sullied reputation and suffering financial situation, Boeing fought back by first looking at the market and their products. They identified an opportunity in the mid-size wide-body market.Their current product line did not have the depth required to attack this market. When developing the Boeing 787 Dreamliner, Boeing segmented their marketing simulated military operation to Psychographic Segmentation, specifically targeting Benefits Sought. This segmentation group divides buyers according to the different benefits they seek from the product. With this understanding and segmentation in mind, Bo eing not only developed a product to fit into this category, but Boeing focused on improving the received design including a number of significant changes, (benefits added).Boeing worked on adding ground breaking innovations that would translate into true benefits for its customers, the types of benefits that would stand out to buyers and executives at major airlines. The Boeing 787 Dreamliner brings the speed range and capacity of the big jumbo jets to the mid-size market. It is designed to be the worlds lightest and most fuel efficient passenger jet, providing cost savings to their corporate customers, who in which could pass along the savings to their customers, driving business and market share.Adding on to this innovation, Boeing developed additional product innovations in the 787 Dreamliner. Such innovations bring 20% less fuel consumption than comparability sized planes, an interior that offers a flexible design aimed at providing multiple configurations for seating capacity , increased cargo capacity, enhanced preventive and technology to cut departure delays and improvements to the passenger travel experience.These changes or innovations are designed to provide their corporate customers with financial benefits through cost savings on fuel and cutting down on departure delays. The enhanced safety technology also provides a costs savings for the customer with increased safety provisions, and maintenance requirement reporting that can lead to reduced down time. The final advances, although aimed at the end user (the flyer), also promote a benefit to the customer. The customer can promote their flights to the flyer and blow of the 60% noise reduction, more legroom, lighting that automatically adjusts to time district shifts, and higher(prenominal) cabin insisting and humidity which reduce the common flying symptoms. By developing the 787 Dreamliner with innovations, cost savings, an end user comfort, Boeing was able to segment their market and target their product to the customers most interested in products that provide them with additional benefits. recognise and discuss the sources of competitive advantages for the 787 Dreamliner.Although the 787 Dreamliner has a hefty price tag, as compared to comparable models, at $168M, it also offers a number of competitive advantages over the competition Worlds lightest and most fuel efficient passenger jet o Single piece fuselage made of lightweight carbon materials, eliminating 40000-50000 fasteners and 1500 aluminum sheets o Requiring 20% less fuel than comparable models o Fuel range of 8500 nautical miles and reaching speed of Mach 0. 5, bringing big jet speed and range to the midsize market, rivaling the jumbo jets o Innovations in safety technology o Technology in cutting departure delays and ground based com o Self-monitoring vital functions with maintenance reporting technology to cut on down time o Multiple interior configuration o Increased cargo space The flow through (or a dvantages aimed at the end user or flyer) are to reduce long-haul flying misery and to better imitate the life on the ground o 60% quieter than other planes in its class More leg room o Lighting that automatically adjust to time zone shifts o Larger over-head capacity to reduce content damage o Cabin pressures and humidity higher to reduce symptoms of flyer promoting a more comfortable ride o 19 inch self-dimming windows o Wireless internet o Entertainment system By looking at the entire flying experience, from maintenance, crew and the passenger, Boeing was better able to create a product that has distinct and definable advantages over that of its competitor.